How to design an advertisement (rough guide)
Important basics you should know about Marketing Your Business
Be creative, action oriented and study marketing.
The main premise in marketing, as I see It.(as i see it also the title of a great book by J Paul Getty).
after studying the basics of layout and this is pretty much standard in all methods of ads, is just to draw a great big Z on the page ( fig 1)and it stands for the entry and exit of the EYE or Reader over your advert Entry should have a title/killer header, then a sub header that tells more about what you're about to tell the potential reader the body of the Z is content and the end/bottom of the Z is the route for them to take action (your details or your call to action,telephone) this is a really simplistic view! But the real core and fundamental of marketing is to TEST TEST TEST and Test some more . and this basically means test different headings,sub headings images, layout and your call to action(but not all at the same time).
| Fig1 |
 |
| Entry-Content-Exit |
| Fig 2 |
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| Header-Content-Call to Action |
| Fig 3 |
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| Example (pictures can be added) |
One other important thing with Marketing is it shouldn’t be aimed at yourself, but your market and shouldn't include your vanity in it! So please unless you're a celeb on the A list that everyone knows and loves leave your Name and business name off the top and place at the bottom of the page. out ofthe way. You see All marketing should be aimed directly at your target audience with something that appeals to them and that will probably not be your name but what you can do for them in a better or bigger way than your competition. check out Eben Pagan on Youtube for more Information on pinpointing customers and creating a customer avatar!
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Yours Positively.
Richard Saupe
01206 43 43 43 07 538 538 138
Website design Search Engine Optimisation (SEO) Internet Marketing Colchester Essex
Ps head over to www.redcolchester.co.uk for 7 websites you should know about for SEO and other marketing tit bits..
Pps. For more sites to join and promote yourself… Link up with me on. Linkedin, Yasni, Twitter, Facebook, youtube and check out my wordpress blog Marketing is the first skill you should aquire!
